Kirsters Baish| For any business to be successful, they must cater to the needs of their customers. Some of the United States’ biggest retailers have rescinded deals with the NRA and began shying away from everything Second Amendment related in the wake of the Parkland, Florida mass shooting. One retailer decided to go against the tide and defend the Second Amendment, and it resulted in higher sales.
The new CEO of Sportsman’s Warehouse, Jon Barker, was pretty blunt about the company’s ideas on firearm sales. During a March 28 conference call about the company’s quarterly earnings report, Barker stated, “We continue to support the legal sale of firearms under the Second Amendment.”
The left aren’t taking into account the damage that the kind of gun control they are talking about would do to our country’s economy. Guns, ammunition, and assorted hunting and shooting paraphernalia make up almost half of Sportsman’s Warehouse’s total sales. These sales vastly improved in a quarter while some of the corporation’s biggest competitors halted some of their firearm and ammunition sales.
It was announced by Dick’s Sporting Goods that they would no longer be selling assault-style weapons or high-capacity magazines at any of their Field & Stream store locations after the mass shooting in Parkland, Florida this past February. They also announced that they would no longer be selling firearms to anyone under the age of 21.
The Walmart corporation also banned all sales of guns or ammunition to anyone under the age of 21. The biggest grocery chain in the United States, Kroger, halted all sale of guns and ammo to anyone under the age of 21 at their Fred Meyer locations.
It was only a few weeks after Dick’s Sporting Goods made their announcement that they experienced a big drop in sales from the year before.
Edward Stack, the CEO of Dick’s Sporting Goods, spoke about the decline in sales to Wall Street analysts saying, “There’s going to be some pushback and we expected that. There are going to be the people who don’t shop us anymore for anything.”
Stack claimed that the new policy is “not going to be positive from a traffic standpoint and a sales standpoint.”
Interestingly enough, Sportsman’s Warehouse has, in fact, seen a jump in sales.
“That’s having an impact on our business,” Barker explained of his competitors’ new policies. “We’re off to a strong start to the year … It’s bringing more people into the stores. We’re seeing good traffic.”
Conservative Tribune reported:
Barker said firearm sales were up 3.2 percent on a same-store basis from the same period a year ago “as we continue to gain market share in the states where we serve.”
Baker also noted the company’s online sales have also increased.
It’s worth noting that the quarterly results announced by Dick’s and Sportsman’s Warehouse cover only a brief period of time after the Parkland shooting. The larger impact of their respective decisions, as well as those of Walmart and Kroger, won’t be truly reflected on those companies’ bottom lines for several more months.
Anti-Second amendment liberals are using the Parkland tragedy as a political tool to push gun control. Unfortunately for the left, there are enough patriotic Americans out there who will continue to support companies like Sportsman’s Warehouse instead of companies like Dick’s Sporting Goods.