Levi’s Signals To Conservatives They No Longer Want Our Business … Let The Boycott Begin

Kirsters Baish| Liberals will never learn their lesson. Why is it that they feel the need to politicize everything? Levi Strauss & Co. has been known for their denim for years, but it seems that now they are going beyond blue jeans to sell a particular set of values to customers. If there’s one thing that we’ve learned about Americans, however, it’s that they don’t appreciate the products they buy being politicized. Just take a look at what happened to Nike earlier this week when they announced that National Anthem kneeler Colin Kaepernick would be the new face of their 30th anniversary campaign: Americans filmed themselves burning their Nike shoes, announced that they were boycotting the company, and bid Nike farewell.

It seems that Levi Strauss & Co. now feels the sudden urge to fight for stricter gun control. CEO of the company, Chip Berg, penned an open letter to the corporation’s customers, requesting that they not bring firearms onto the property of any of their stores, offices, or other kind of facilities. He claimed that it was a matter of safety.

He wrote, “It boils down to this: you shouldn’t have to be concerned about your safety while shopping for clothes or trying on a pair of jeans. Simply put, firearms don’t belong in either of those settings. In the end, I believe we have an obligation to our employees and customers to ensure a safe environment and keeping firearms out of our stores and offices will get us one step closer to achieving that reality.”

I guess Berg doesn’t realize that if there was one good guy with a gun in a situation containing a bad buy with a gun, the good guy could take down the bad guy, potentially saving the lives of others.

The company’s CEO went even further with his gun control tactic by writing an op-ed piece for Fortune. He wrote that as someone who is a leader in business “with power in the public and political arenas” he personally feels the responsibility to stop being quiet, which threatens “the very fabric of the communities where we live and work.”

He went on, “So today, on top of our previous actions, Levi Strauss & Co. is lending its support for gun violence prevention in three new areas.”

The corporation has been working on a website that delves into gun violence prevention… they’ve even included mission statements and of course donation match programs, because who doesn’t want to give their money to support  gun control? More than $1 million will be funnelled from the company through their Safer Tomorrow Fund over the span of four years. The money will go to youth activist groups and nonprofit organizations. They are all focused on ending gun violence.

Conservative Tribune writes:

Berg announced the company is partnering with various executives and Michael Bloomberg to join forces with Every Town Business Leaders for Gun Safety.

This coalition of like minded executives “has a critical role to play in and a moral obligation to do something about the gun violence epidemic in this country. I encourage every CEO and business leader reading this to consider the impact we could make if we stood together alongside the broad coalition of concerned parents, youth, elders, veterans, and community and faith leaders who are committed to shaping a safer path forward.”

He doesn’t explain any particular plan of action for the Every Town organization other than to infer there may be some think-tank like discussions on how to end gun violence.

The company has announced that they will be doubling any employee donation match. They will also be offering compensation to any employee that volunteers as much as five hours per month. Political activism counts as volunteer work in Berg’s eyes. The company uses these incentives in order to have employees “use their time to make an impact.”

Berg explained that the company has been quite progressive for years.

Berg said, “As a company, we have never been afraid to take an unpopular stand to support a greater good. We integrated our factories in the American South years before the Civil Rights Act was passed. We offered benefits to same-sex partners in the 1990s, long before most companies did. We pulled our financial support for the Boy Scouts of America when it banned gay troop leaders. While each one of these stands may have been controversial at the time, history proved the company right in the long run. And I’m convinced that while some will disagree with our stand to end gun violence, history will prove this position right too.”