Kirsters Baish| With Nike’s announcement earlier this week that National Anthem kneeler Colin Kaepernick would be the new face of their 30th Anniversary campaign, America has been at war. Angry Americans took to Twitter, coining the #Nikeboycott hashtag, which was trending this past Tuesday. Fans were furious with the politicalization of the brand.
Why would Nike choose to use Kaepernick as the face of their campaign after he rubbed so many Americans the wrong way? News outlets such as Business Insider have documented Nike’s tainted past full of sweatshop labor and unsuitable work environments. This makes it all the more shocking that the company would place themselves in the middle of such a huge controversy.
After the news broke, Nike stocks plummeted.
Conservative Tribune writes:
Besides the parodies that sprang from Nike’s jarring, easily reproducible ad (like these from the sports site 12Up), the outrage has also inspired Nike’s critics to suggest their own, more serious versions that they can agree with. Some have been suggesting to Nike that the company make an ad with real heroes, like military veterans.
This past Wednesday, the President’s oldest son (and his namesake), Donald Trump Jr., shared his edited version of the Nike ad with his Instagram followers.
He posted a black and white photo of his father’s face along with the Nike ad quote, “Believe in something. Even if it means sacrificing everything,” over the his father’s face.
“There, fixed it for you,” Trump Jr. captioned it, adding the hashtag “#maga.”
The post has gotten well over 125,000 “likes” since it was posted.
President Trump had a different sentiment to the issue with Nike. He explained on Tuesday during an interview with the Daily Caller that he had miscalculated.
He explained, “I think it’s a terrible message that they’re sending and the purpose of them doing it, maybe there’s a reason for them doing it, but I think as far as sending a message, I think it’s a terrible message and a message that shouldn’t be sent. There’s no reason for it.”
Trump also stated that all this did was just prove that our great nation gave Nike and Colin Kaepernick the outlet and the freedom to express their opinions, even if they differ from those of the presidential administration.
“In another way, it is what this country is all about, that you have certain freedoms to do things that other people think you shouldn’t do,” he explained. “But I personally am on a different side of it.”
In a Twitter post from Wednesday, however, he reminded America that Nike is paying the price for their decision.
“Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts,” he explained.
Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!
— Donald J. Trump (@realDonaldTrump) September 5, 2018
“I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!”