Dick’s Sporting Goods Learns Hard Lesson After Attacking the Second Amendment

Kirsters Baish| In the wake of the horrific school shooting in Parkland, Florida in mid-February, the left have launched a full on anti-Second Amendment campaign. They have urged some big corporations to push gun control demands in lieu of legislative action.

One of their demands was that retail outlets who sell firearms for public purchase, especially assault weapons, should not be able to sell guns or any kind of ammunition to anyone under the age of 21. Dick’s Sporting Goods and their counterpart Field & Stream took to the demand.

Dick’s Sporting Goods made the announcement that they would no longer be selling “assault weapons” in any of their Field & Stream locations. They introduced a new company policy which stops the sale of any and all firearms to and legal adults between 18 and 20 years old.

Fortune reported that the company’s move has backfired on them. They have seen a significant loss in sales across the board since making the announcement.

The stock value of the retail corporation has fallen significantly. In fact, numbers are at their lowest point of the last four months. Their last quarterly report showed that profits and sales were behind projections.

Stock shares in the corporation had originally risen as high as 13 percent earlier this year. They have now dropped by a whopping 7.3 percent in recent post-report trading.

Conservative Tribune reported:

It was also revealed that same-store sales had declined far more than predicted. Despite the bad news, the company remained optimistic and planned to open several new stores and posted bold predictions for increased profit and sales going forward.

Of course, Fortune and others largely dismissed the effect the new anti-gun policies had on the slumping sales numbers and pointed to other problems Dick’s has already been facing, such as increased competition and high prices on overstocked items, according to National Review.

Dick’s anti-gun stance has been largely attributed to the revelation that the Parkland shooter had legally purchased one of his weapons — not the one used in the massacre — at a Dick’s store, a fact which prompted the retail outlet to implement their ban on so-called “assault weapons” and “high capacity magazines.”

“Thoughts and prayers are not enough,” proclaimed the company in a statement announcing the new policies. “We support and respect the Second Amendment, and we recognize and appreciate that the vast majority of gun owners in this country are responsible, law-abiding citizens. But we have to help solve the problem that’s in front of us.”

It seems as though enough customers saw that the message didn’t go along with what they were actually going to do. They decoded to take their business somewhere else.

CNN reported that CEO Edward Stack spoke to Wall Street analysts and explained, “There’s going to be some pushback and we expected that. There are going to be the people who don’t shop us anymore for anything.”

Stack went on to predict that the move was “not going to be positive from a traffic standpoint and a sales standpoint.” He was right on the money with that one.

What else would you expect when these kind of corporations get in the middle of culture wars and pick sides? Dick’s Sporting Goods should have remained neutral if they wanted to keep their business. Their main focus should be selling as much sporting equipment as possible, not sticking their noses into politics. I guess they had to learn this one the hard way.