Kirsters Baish| In the midst of Nike’s announcement this past Monday that National Anthem kneeler Colin Kaepernick was being hired on as the face of their 30th anniversary campaign, Americans began a boycott of the anti-American company. Unfortunately, Nike feels that nobility is seen in acts like kneeling down for the anthem.
The problem for Nike is that when you make a bad marketing decision, it comes back to you like wildfire. Needless to say, Americans are no happy about Nike’s decision.
Now, one college has stood up to the corporation.
Western Journal reports:
A new ad by Nike featuring former NFL quarterback Colin Kaepernick has been causing quite a stir around the nation. For one college, however, it was the final straw and the educational institution is now cutting ties with the sports apparel company.
According to Yahoo, the private Christian school The College of the Ozarks announced that they will be ending their affiliation with Nike due to the recent ad campaign featuring Colin Kaepernick.
The new ad features the quarterback with a line that reads, “Believe in something. Even if it means sacrificing everything.”
Yahoo reported that the President of the college, Jerry Davis, has explained that the Nike ads simply promoted disrespect towards our country and our flag.
“In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America,” Davis explained in a statement. “If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”
The school has 1,500 students and is a NAIA-member school. The boycott will be much more symbolic than anything when it comes to Nike’s bottom line, however if others follow in the College of the Ozarks’ footsteps, Nike may see some serious damage. The College of the Ozarks have teams in six sports, as well as cheerleading. There is no football team at the school, however.
“Nike is free to campaign as it sees fit, as the college is free, and honor-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed,” explained Marci Linson, the director of admissions at the college and Vice President of patriotic activities.
Nike is ashamed of America. Nike has given the “okay” to sit out during the National Anthem. This brand has totally disrespected our flag and our country.
People are going to be pretty happy about the school’s decision.
Others are just going to be bitter.